It seems that everything has a trend. Fashion, hairstyles, food, and yes even soap!
I am a member of several soap making forums.
Every season change there will always be questions on what is every ones best seller, what will be the next "big" Scent in bath and beauty products. Are salt baths in? Scrubs? I really like the questions that go around asking something with out trying to just come out and ask . Such as " What is your favorite scent in soaps?" Which means " What do you sell the most of?"
In most of the forums soap makers will tell you what their best sellers are, with out batting an eye.
Because we all have our different markets, or as in my case I make soap because I like creating different types and scents.
A few months ago I made a really nice soap, combining several fragrance oils. I was trying to create a signature men's line. A day after I cut the soap loaf into bars, I noticed a funky smell. I could make out one of the fragrance oils, but the other or the combination of the two had a off funky smell.
After about 6 weeks it had mellow out, well the funky smell did. As always I took a few bars to work and laid some out on the kitchen counter. A week later a guy I work for, said the soap had a fishy smell to it. I told him that I thought the scents were still morphing. ( Which they were) Now 4 months later the funky smell is completely gone, and I have a great manly smelling soap that leave a fresh clean scent! Yes I do hold some soaps for months, smelling and testing them. When I make soap I always make an Oatmeal Honey all natural soap. Then I put my Dr. Jekyll coat on and do some creating.
I break even on my soap making, most of the time.
I don't charge much more than a bar cost to make, I use several "luxury oils and butters" in my soaps.
As any soap maker will tell you " I don't do it for the money" (Well most of us.)
So for me I always have the same soap trending. Which is Oatmeal Honey, made with Olive, grape seed, palm, coconut, jojoba and castor oils. With a nice amount of Shea, mango and coco butters.
Yes they do cost more to make. I do cut corners to keep the price down, such as no labels, no packaging, no fancy pictures or booths. Just your plan luxury soap. If someone has a special request, I will do my best to make it. What they don't buy I will sell or give the rest away. I am not in it for the money. ( Well not at this point.) I do it because I love doing it! When I get that signature men's line down, then I might start working on the packaging, with the fancy labels! This week I will be working on that signature line, along with some Oatmeal Honey, an All Natural unscented lard soap (Just like my granny taught me over 40 yrs ago!) and some Organic Rosemary green tea soap. If I don't drink all the beer, I just may make some beer soap!